Beer tasting is not just a tradition anymore. For many people, it has become an interesting hobby and a lucrative business pursuit. Beer is one of the world's oldest and most beloved drinks and remains as popular as it was a hundred years ago. While many established beer brands still exist and do brisk business, many smaller companies and individual hobbyists have come up with their own brew. If you are planning on inviting friends, family and potential customers to your next beer tasting event and are serving cold beer, you are probably worried that it might lose its taste once it is poured out into individual glasses or mugs. Why not use coolers for beer tasting parties and keep your favorite brew in its best state so it can taste as refreshing as you intend it to.
Beer tasting events rely on the freshness of the brew at certain temperatures. By serving beer cold, you can help bring out its crisp, sharp taste. While it is not always possible to keep the surrounding temperatures even, it is possible to keep beer in its cold state by wrapping glasses, bottles or cans in coolers. Coolers are made from foam, an excellent insulator that helps retain the temperature of the drink longer. It actually works for both cold and hot drinks, so if you are serving other beverages, it is the perfect tool to have.
Coolers for beer tasting parties are also excellent for promotional purposes. You could, for example, get blank coolers in different colors to indicate certain types of beers - red for premium, blue for light, yellow for dry and violet for dark brew, for example. This will help your guests identify which drink is which. You could also choose personalized coolers to promote your event. Personalized coolers can be printed with any text, logo or design you want for your beer tasting party and double as an excellent giveaway.
How to choose your coolers? You will find different types of designs, styles, sizes and colors on our website. Just browse through the selection to find what you like. We specialize in customized coolers of every kind - sports, birthdays, corporate events and wedding coolers to name a few. Do not let your beer tasting party happen without checking out our product line first. Coolers can be the simplest yet cost-efficient means of promoting your beer and introducing your brew to the public.