It’s undeniable that companies today face a tough job with the present economic crisis adding up to the very competitive market worldwide. Using promotional items is one effective way of drawing consumer attention and gaining prospective buyers and investors. There can be several ideas from paper weights, to mugs, promo pens and beer koozies. Of this list, koozies can be the best choice. And this article will discuss its advantages over the usual pens.
I will first describe what koozies are for you to appreciate it more. Koozies are insulated covering for cans and bottles containing hot or cold beverages, usually beer - beer koozies. Thus, they keep your beverages hot and cold for a much longer period of time. Now, notice that this is basically an advantage of koozies already over pens. It’s multi-purpose! Some may say, we cannot compare one with a different purpose over the other, but if the purposes outweigh one another, then, it will be a different story.
Koozies are better than pens because it carries a wider space for advertising your companies. Pens can only carry the simple and the smallest emblem and name of the company possible. Koozies, on the other hand, can carry much of the company’s information from its vision to its slogan.
You can personalize the designs and colors of your koozies; there are customized koozies to suit your own taste. This cannot be done freely on promo pens, since the colors and designs are limited for its writing purposes. What’s more? Koozies are not easily lost since it carries your mug or canned beverages. Pens can easily be misplaced during meetings, registration, etc.
Koozies are more recognizable; these are put on tables on events like conferences, tournaments, trips and the like. It’s like you’re carrying a brochure promoting your company. Promo pens cannot keep up this job since the tendency of the user would be to put it on his pocket, wallet or bag and most of the times, insert it on his planner.
Pens cannot be used again after the ink dries or when the caps get lost or the springs loosen up, koozies don’t have problems like these. They are reusable and when old, it can still be passed on to a new user. This is such a cheap form of advertisement that gets a longer life.
Promotional materials really play a crucial part in the success of any business entities. Choosing your company’s corporate gifts must be given a closer look. You may want to consider koozies over any other items on the market right now. And I’m telling you, you’ll not go wrong…
Beer Koozie Information Index
